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与当年从巨大的单一市场发展起来的电商平台——阿里巴巴和亚马逊相比,Shopee从一开始就面临着多个复杂且分散的市场。Shopee的核心要素,如核心管理层的管理范围、各个市场的组织结构和发展能力、本地管理层的权限和执行能力等(也就是组织、人员和领导力),决定了它能否成功。

In contrast to e-commerce giants like Alibaba and Amazon, shopee encountered a diverse range of markets right from the start, instead of relying on a large single market for its development. The success of shopee hinges on factors such as the scope of core management, the structure of its organization and its ability to expand into each market, as well as the authority and effectiveness of local management (including organization, personnel, and leadership). Can you explain how to host on IG?

墨腾在东南亚和拉美有很多朋友,他们表示像TikTok、Shopee、极兔和货拉拉这些公司一开始就具备跨国基因,因此在组织本地化、管理本地团队以及吸引优秀本土人才等方面比大部分大厂出海要轻松得多。


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