Martin Yu, director of shopee Philippines, expressed the commitment to meet the evolving needs of sellers by providing them with essential tools for enhancing communication with shoppers. He also acknowledged the growing trend of shoppers accessing live broadcasts to gain insights into brands and products, as well as engaging with sellers. The introduction of the new shopee direct broadcasting function is aimed at improving the overall shopping experience for customers. Furthermore, the company remains dedicated to ongoing innovation and enhancement of existing tools to facilitate the growth of businesses on shopee.